Privacy Policy

Effective Date: 24/08/2023

1. Introduction:

We, operating through (referred to as “our website”), highly value the online privacy of our users. We understand the importance of safeguarding personally identifiable information (referred to as “Personal Information”) shared with us by users.

“Personal Information” encompasses any data that can identify an individual, such as names, addresses, and contact details. While exploring the pages of our website, you can maintain your anonymity and withhold Personal Information. We do not share, trade, or transfer Personal Information to third parties unless we have your consent or it’s mandated by law.

To facilitate transparency, we’ve created this privacy policy. It outlines what data we gather, reasons behind collecting it, how we employ this information, security measures implemented to safeguard it, and the options you have to manage and limit our usage of this data. This policy is a component of the Website’s Terms & Conditions of Use and is binding for all users of our site.

We encourage you to read the following statement to understand our methods of collecting and sharing information. Please note that our privacy policy can change without prior notice. To stay informed about any revisions, kindly review this policy periodically


You can freely explore our website without providing personal information. However, when you register, subscribe, post content, or seek additional services, you grant us permission to collect, use, and disclose personally identifiable information, including your name, address, email, phone number, and more, as outlined in this privacy policy. Each time you use our service, we gather data about your usage.

When you reach out via email, letter, phone, or online chat, we gather your sender details and any information you voluntarily share with us. Occasionally, we may request your participation in research surveys, although your response is optional.

We also document transaction details from your interactions on our site, including order fulfillment. Additionally, we retain information about your site visits, such as traffic data, location data, weblogs, and communication data, for purposes like billing or site optimization.

Please note that the Website doesn’t collect or store credit card, debit card, or any banking details. This sensitive information is directly transmitted through a secure payment gateway provider to the payment network or bank.


We employ the personal information stored in our database for various purposes to offer goods and services, maintain communication, and manage our operations.

The information you provide is utilized to verify your transactions, assist in troubleshooting and resolving issues, ensuring secure transactions, and confirming purchases.

Furthermore, your personal details are used to keep you updated about new products, events, cosmetics tips, promotions, and to conduct surveys. This information also helps customize your experience. We keep track of your product preferences, purchases, and other relevant details to enhance and personalize your shopping journey on our website.


We might gather device information, including your IP address (a numerical label used to route data over the internet), operating system, and browser type. This is for system administration purposes and to provide aggregated data to our advertisers. Note that the IP address doesn’t personally identify users. Our website utilizes this data to serve web pages upon request, tailor the site to user interests, analyze site traffic, and provide advertisers with geographical insights from which visitors originate. This information is statistical and doesn’t identify individuals.

To achieve similar goals, our website might gather general internet usage data through cookies, which are files stored on your computer’s hard drive containing transferable information. Cookies help enhance our website and provide a more personalized experience. They don’t retrieve additional data from your hard drive. When browsing, cookies identify your browser, while during orders, they assist in storing preferences and recording session information. They also expedite searches and can save passwords for quicker logins.

Cookies are issued when you log in. You can deactivate cookies by adjusting your browser settings. Keep in mind that this might restrict access to parts of our site.


When you utilize our website, you acknowledge and agree to the terms outlined in our Online Privacy Policy. You also consent to our website’s handling of Personal Information for the purposes stated here, as well as for situations where our website collects Personal Information on the internet.


We both gain advantages from the use of Personal Information in the following ways:

  • Marketing Emails: When you provide your email address, we can send you informative emails, including newsletters, surveys, and other messages containing product details, event updates, cosmetics tips, and promotions. If you decide you no longer wish to receive such emails, you can unsubscribe via the link provided in the email or manage your preferences in the ‘Profile’ section for registered users.
  • Text Messages: If you’ve shared your mobile number, you may receive text/SMS alerts with product and event information, cosmetics tips, or promotions. We never send unsolicited texts, and there are no charges from us. However, your mobile service provider may apply standard fees for sending/receiving texts.
  • Telephone Calls: If you’ve provided your mobile or landline number, you might receive calls with product and event information, cosmetics tips, or promotions.
  • Communication to Serve You: If you’ve shared your contact info, we may send you service-related announcements via email, letters, or other means. This includes confirming registration and addressing customer service queries. These communications are vital for serving you, addressing your concerns, and maintaining the high level of customer service that we are committed to providing.


  • Our website implements appropriate security protocols to safeguard against unauthorized access, alterations, disclosure, or destruction of data.
  • Access to your personally identifiable information is limited to employees who require it for operational, developmental, or service improvement purposes. This controlled access ensures the confidentiality of your information.


Upon registering with our website, we may occasionally reach out to you to discuss updating your content. We believe these updates will offer features that could be advantageous to you.


Safeguarding your Personal Information is paramount to us. We assure you that we won’t sell or rent your personal information to third parties for marketing purposes without your explicit consent. However, we do share your information with third parties under certain circumstances:

  • Providing Services: To offer our services, we may share your personal data with third-party vendors, including email providers, shipping companies, marketing service providers, etc. We make sure these parties maintain confidentiality and only use the information for authorized purposes.
  • Order Processing: If you use credit cards or financing alternatives for orders, we’ll share your personally identifiable data with relevant financing companies to process and confirm your order.
  • Legal Obligations: We might disclose your personal data to comply with legal obligations, regulations, or governmental authorities when reasonably necessary.
  • Protecting Rights: Your personal information could be disclosed to establish your credit status, enable debt collection, safeguard our rights or property, process insurance claims, or prevent harm to you or others.
  • Business Transitions: In the event of business transitions like mergers, acquisitions, or asset sales involving our company or its affiliates, we may transfer or share a copy of your personal information.

Rest assured, we prioritize your privacy and take appropriate measures when sharing information with third parties.


We are committed to safeguarding your privacy in alignment with the terms outlined in this privacy policy. We employ commercially reasonable measures to restrict access to your Personal Information to only those employees, agents, and individuals who require it for their job responsibilities. Our security infrastructure is designed to protect the personal information you share with us. However, it’s important to note that no internet data transmission is entirely immune from access by unintended parties. By registering with us and providing personal information, you acknowledge that we cannot be held liable for breaches of security unless such breaches result from our gross negligence or intentional disregard of this privacy policy.

For added security, we recommend that you log out of your account if you’re using our website on a shared computer.


All data collected on our website is stored securely within our website-controlled database in India. We ensure that all information collected is handled in accordance with the privacy assurances provided in this Privacy Policy, as required by the applicable laws of the country. However, while our security measures are robust, no security system is completely invulnerable. As a result, we cannot provide an absolute guarantee of the security of our database, nor can we guarantee that the information you transmit to us over the internet won’t be intercepted. Additionally, any information you share in discussion areas will be accessible to anyone with internet access.


To ensure the protection of your privacy, please remember:

  • User ID and Password: Refrain from sharing your user ID or password with anyone else.
  • Logging Off: Always log off the website when you’re done.
  • Guarding Against Malware: Take standard precautions against “malware” such as viruses, Trojan horses, and bots. This includes installing and updating appropriate anti-virus software.


Feel free to update your personal information or revoke your consent for further sharing of your personal data at any time. You can do this by reaching out to us via email at


After registering on our website, users will receive promotional emails concerning items available on the site. Additionally, customers engaging in transactions will receive transactional emails.

Should you decide not to receive further communications from our website, you have the option to opt-out. You can do this by sending an email to us at, indicating your desire to stop receiving such communications, or by clicking on the unsubscribe link provided in any email promotion you receive.


This Privacy Policy serves as the exclusive privacy statement outlining our practices concerning the collection of Personal Information through the Sites, as well as our utilization and disclosure of this data. Any other statement or summary regarding privacy policies from third parties holds no legal or binding significance.


Our website retains the right to update, modify, or alter this policy whenever necessary. Any updates, changes, or modifications will take effect from the date of such revision.

Our website will not be held accountable for any loss or damage arising from the disclosure of account information or verification details, whether inadvertent or otherwise. Additionally, any errors, omissions, or inaccuracies in disclosed information are not the website’s liability, regardless of whether the disclosure is in line with a legal process or not.

We encourage your feedback on this privacy statement through the contact address provided on the website. If concerns arise regarding potential policy contraventions, our website will make every commercially reasonable effort to address them.

Please note that terms in this agreement may change at any time. Our website can provide its services to any client or prospective client without restrictions.

It is in the user’s best interest to regularly check the “Privacy Policy” page whenever accessing our website to stay informed about any potential changes that may occur over time.


For any inquiries about this privacy policy, our practices, or if you suspect a violation of this policy, please don’t hesitate to get in touch with us at